Founded in 2022 by creative director Mai Schweitzer, VELER is an Israeli fashion label dedicated to timeless evening wear.

Every piece is designed and made in Israel, guided by a commitment to refined silhouettes, quality fabrics, and thoughtful design. Rooted in the belief that true elegance comes from confidence, VELER creates pieces that celebrate femininity through clean lines, precise tailoring, and effortless sophistication.

Designed to transcend seasons rather than trends, VELER offers a modern wardrobe of elevated essentials and statement silhouettes that women return to again and again.